As the consumption of news continues its shift to online platforms, standing out in organic search is the key to boosting your relevance, reach, and revenue.
to ensure your site adheres to Google’s requirements
to check your publishing for optimal implementation of SEO
to improve search visibility in targeted topical areas
to ensure SEO best practices for replatforming and domain changes
to educate journalists and editors on SEO best practices
to help you develop and grow your organic search traffic.
Our Publisher SEO professionals conduct site audits in search of relevant content, external and internal linking, and technical problems that cost both traffic and revenue.
Our publisher SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better content engagement and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.
We create a comprehensive SEO content strategy to boost brand awareness, improve internal linking, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and monetization strategies.
Iterate and improve editorial performance (across all content types) and topical authority to grow, engage and monetize your audiences.
Contact us to schedule your meeting and to receive your FREE audience strategy audit. No obligations, just a detailed SEO publisher strategy.
Donec congue sed leo a posuere. Vestibulum eget tincidunt eros. Sed gravida, ex ac gravida fringilla, erat velit aliquet metus, a vehicula nisi quam gravida diam.
Publisher SEO refers to the specialized strategies and practices used to optimize news-related content for search engines. The goal is to increase the visibility of news articles in search engine results pages (SERPs), thereby driving more organic traffic to the publisher’s website.
This multifaceted approach involves the following key services:
Keyword Research: We conduct thorough keyword research to identify the terms and phrases your target audience is searching for.
SEO Audits: Our team performs comprehensive SEO audits of your website to identify areas for improvement.
On-Page Optimization: We provide recommendations for optimizing your metadata and content.
Technical SEO: Schema is critical for news sites! We’ll help you make sure you’re implementing it correctly.
Link Building: We develop a strategic link-building plan to enhance the authority of your news website.
SEO Content Creation: Our team specializes in creating SEO-friendly content that resonates with your audience. We focus on delivering content that meets the dual demands of journalistic quality and SEO effectiveness.
SEO for news publishers is distinct in several key ways from traditional SEO practices due to the nature of news content and the way audiences consume it.
Timeliness and Urgency: News content is highly time-sensitive. SEO for news publishers focuses on getting articles indexed and ranked quickly by search engines to capture immediate interest.
Frequent Content Updates: News websites often update content multiple times a day, which is far more frequent than most other websites. This requires a dynamic SEO strategy that can adapt to constant changes and ensure that the latest content is optimized for search engines.
Google News Optimization: Being featured in Google News requires proper article tagging, clear attribution, and maintaining a dedicated news sitemap, which differs from standard search engine optimization.
Evergreen Content vs. Breaking News: News publishers must balance the SEO for breaking news, which has a short lifespan but high immediate interest, with evergreen content that remains relevant and draws traffic over time.
Authority and Trustworthiness: Establishing authority and trustworthiness is crucial for news sites, especially in an era of heightened awareness of misinformation. This involves producing quality content so search engines recognize the site as a reputable source.
A comprehensive SEO strategy that’s aligned with your goals can help you:
Following on-page SEO recommendations can also increase the chances of your articles being featured by news aggregators like Google News.
Search engine optimization isn’t instantaneous. You won’t see improved rankings or traffic the moment you add a keyword to your page or update a page title. The timeframe for seeing tangible results from SEO can vary depending on several factors, including the current state of your website’s SEO and the frequency and quality of content published.
You’ll generally see some improvements within the first few months, especially in terms of content indexing and ranking for specific keywords. However, more substantial and long-lasting SEO benefits, such as a consistent increase in organic traffic and improved domain authority, typically become evident over several months. News publishers should view SEO as a long-term strategy, with ongoing efforts required to maintain and improve search engine rankings in a constantly changing news landscape.
